Kylie George

 MUSCULAR DYSTROPHY ASSOCIATION

The MDA wanted a brand refresh that would help fund research and care by creating an increased donor base. Our focus was to encourage the able-bodied to use their privilege of movement to help those who had lost theirs due to neuromuscular disease. We used messaging that re-established cultural relevance while generating support through donations, corporate sponsorship, and local transportation collaborations.

I not only helped pitch and win the business, but also saw how my work would come to life for the brand and further their efforts to better the lives of thousands.