Kylie George

North American Social Content

What does one year as a junior creative look like? For me, like this. From weekly social content and hero programs, to being on set for monthly recipe videos and celebrity influencer collaborations, I got to be a part of everything that went into the pretty little squares of Lavazza’s social feed—all while being highly caffeinated on premium Italian coffee, of course.

Holiday Hero Program

In 2018, Lavazza wanted to do something special for the holidays. Looking to increase engagement as well as brand awareness and identity, we created a social campaign that invited followers to savor the holidays the Italian way. Collaborating with Top Chef fan-favorite Fabio Viviani, we developed content showing how Italian traditions can be enjoyed right here in the U.S. Lavazza saw a 70% increase in engagement from the program, and I got to eat fresh espresso crêpes from Viviani’s kitchen (they were delicious).

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