Kylie George

The 3% Movement began nearly a decade ago when its founder recognized that only 3% of Creative Directors in advertising were women, and even fewer were people of color. Through events, mentorships and the continued efforts of a supportive community, that number has risen to 29% (as of 2019).

In 2018 the annual 3% Movement conference was held in Chicago, and I was the lucky writer tasked with creating copy for Wunderman’s ad in the conference workbook. We chose to create and ad that we would want to see from an agency—one that celebrated its employees regardless of race, gender, or title.